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Kushi – Indian packaging design for Waitrose

Posted by rod - 23.01.2012

Kushi - Indian packaging design for WaitroseKushi - Indian packaging design for WaitroseKushi - Indian packaging design for WaitroseKushi - Indian packaging design for WaitroseKushi - Indian packaging design for WaitroseKushi - Indian packaging design for Waitrose

 

Irish design student Paul Rice developed the Indian Kushi range for Waitrose. The range consists of Samosa, Kadhi curry, Jalebi, and Mango lassi. Illustrated folk patterns and the large type make up the Indian gourmet packaging.

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2 Comments (add yours?)
  • From: AR
  • Dec 24, 2014

Would like packaging like this for our store.

This is a new perspective on things Indian and Indian food in particular. At first look it seems quite practical. We would be interested at Packaging South Asia to do an article on this student exercise or project. Was this project implemented? What were the challenges and did it succeed? What was inside the boxes or packets — flexible pouches or plastic containers etc. ??

Regards, Naresh Khanna

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