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Kushi – Indian packaging design for Waitrose

Posted by rod - 23.01.2012

Kushi - Indian packaging design for WaitroseKushi - Indian packaging design for WaitroseKushi - Indian packaging design for WaitroseKushi - Indian packaging design for WaitroseKushi - Indian packaging design for WaitroseKushi - Indian packaging design for Waitrose


Irish design student Paul Rice developed the Indian Kushi range for Waitrose. The range consists of Samosa, Kadhi curry, Jalebi, and Mango lassi. Illustrated folk patterns and the large type make up the Indian gourmet packaging.

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9 Comments (add yours?)
  • From: AR
  • Dec 24, 2014

Would like packaging like this for our store.

This is a new perspective on things Indian and Indian food in particular. At first look it seems quite practical. We would be interested at Packaging South Asia to do an article on this student exercise or project. Was this project implemented? What were the challenges and did it succeed? What was inside the boxes or packets — flexible pouches or plastic containers etc. ??

Regards, Naresh Khanna

  • From: Lucky
  • Feb 03, 2016

Would like information on how to order some of your products?
Please if you can give us any information…..

  • From: Adnan
  • Jul 19, 2016

Would be interested to source this packaging. KIndly get in touch

  • From: Bowie
  • Nov 09, 2016

First of all, I would like to introduce my company and me.

My name is Bowie work with T&C Industrial in HK. We are professional design, production of packaging and gift items.

Product packaging is very important, beautiful and attractive packaging products can enhance the marketing force, nice and

unique “packaging” and the success of the “product” is inseparable.

Packaging not only has the function to protect the product, while improving the value of goods to establish the authority of the trademark.

T&C, a professional packaging and gift items design and manufacturer, no matter what shape, material, size, quantity, we can be in

accordance with the requirements of the guests to create, achieve first-class visual effects and meet the needs of different guests products.

We hope you will like our service, design and production of these packaging ideas.

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Food parcel thali

hey i need contact address of this kushi packaging company.

  • From: Bowie
  • Oct 24, 2017

Hi Latika, how are you? What packaging you looking for? you can contact me any time, my e-mail is

Excellent packaging designs, its very attractive & creative work, thanks for sharing this quality work.

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