Art and design inspiration from around the world – CreativeRoots

Inspired by - Australia

Branding Air Australia

Posted by rod - 08.11.2011

Air Australia logo design Branding Air AustraliaAir Australia livery design Branding Air AustraliaAir Australia branding Branding Air Australia

Air Australia launched its brand identity, shaking up Australia’s airline industry making Qantas sweat. Melbourne design agency CumminsRoss stands behind the new identity design who also designed the original Virgin Blue livery.

Air Australia’s logo represents a boomerang which not only embodies the theme of flying but also is an icon of Australia. The lime green signature colour aims to portray the airline as both ‘Australian’ and ‘fresh’ similar to the Australian cricket team.

The airline will operate from the 15th of November.

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CreativeRoots is an impressive art and design blog based on countries of the world, with each post being influenced by its countries, culture and history. Art and design from around the world comes in many shapes and sizes; from graphic design to photography and architecture. But what distinguishes nations from each other?