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Inspired by - Australia

Branding Air Australia

Posted by rod - 08.11.2011

Air Australia logo designAir Australia logo designAir Australia logo design

Air Australia launched its brand identity, shaking up Australia’s airline industry making Qantas sweat. Melbourne design agency CumminsRoss stands behind the new identity design who also designed the original Virgin Blue livery.

Air Australia’s logo represents a boomerang which not only embodies the theme of flying but also is an icon of Australia. The lime green signature colour aims to portray the airline as both ‘Australian’ and ‘fresh’ similar to the Australian cricket team.

The airline will operate from the 15th of November.

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