Inspired by - Japan
Torotoro – Sushi & Sake bar
Posted by rod - 10.10.2011
Torotoro is a Japanese restaurant designed by Mexican design agency Savvy. Whilst analyzing the Japanese restaurant market in the area, Savvy realized that the vast majority of restaurants brand themselves through oriental clichés, often mixing Asian cultures without realizing it.
The visual language for Torotoro plays on the theme “A night in Tokyo”, with its light dynamics, cuisine and culture. The neon Japanese characters are inspired by Tokyo’s business district Ginza which is full of neon signs. Applying this strong and authentic visual language to Torotoro will hopefully enable it to stand out from its competitors and make it a real Japanese experience. Another Japanese restaurant that played with neon lights in its restaurant was Tokyo Bar in New York, which is worth checking out.
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