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Inspired by - Seychelles

New Air Seychelles identity

Posted by rod - 30.09.2011

air seychelles new livery  New Air Seychelles identityNew Air Seychelles identity logo New Air Seychelles identity

Air Seychelles recently announced that they have launched their new brand identity. The new logo and livery received a facelift portraying the airline as more modern and fresh.

The logo symbol saw the most change. The Fairy Tern birds which are a national symbol in the Seychelles became more smooth and abstract. A new organic leaf shape was chosen, ditching the flag like background in the old symbol. In addition the leaf received light and brighter reds and greens adding dimension and depth to the logo. The striking colours with the abstracted images of the birds and leaf are directed at capturing the Seychelles core spirt that brings us to the airlines tagline “Flying the Creole Spirit”.

What do you think about the new identity?

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1 Comment (add yours?)
  • From: Tobi
  • Sep 30, 2011

Now this is a real Airline refresh I like (Well done!)

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CreativeRoots is an impressive art and design blog based on countries of the world, with each post being influenced by its countries, culture and history. Art and design from around the world comes in many shapes and sizes; from graphic design to photography and architecture. But what distinguishes nations from each other?