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New Air Seychelles identity
Posted by rod - 30.09.2011Air Seychelles recently announced that they have launched their new brand identity. The new logo and livery received a facelift portraying the airline as more modern and fresh.
The logo symbol saw the most change. The Fairy Tern birds which are a national symbol in the Seychelles became more smooth and abstract. A new organic leaf shape was chosen, ditching the flag like background in the old symbol. In addition the leaf received light and brighter reds and greens adding dimension and depth to the logo. The striking colours with the abstracted images of the birds and leaf are directed at capturing the Seychelles core spirt that brings us to the airlines tagline “Flying the Creole Spirit”.
What do you think about the new identity?




1 Comment (add yours?)
Now this is a real Airline refresh I like (Well done!)