Art and design inspiration from around the world – CreativeRoots

Inspired by - Cuba

Redesigning a Cuban classic – Hatuey Beer

Posted by rod - 31.08.2011

Hatuey Beer before packaging designHatuey Beer packaging designHatuey Beer packaging design - Cuba

Spring Design Partners redesigned the original 1920s Cuban Hatuey beer. It launched for the Miami market in June. The beer’s brand identity features the 16th century Indian Hatuey chief who was a strong character in Cuba’s war of resistance.

Finished here? Then have a look at these.

What’s on your mind? Join or create a discussion.

FEATURED CREATIVES