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Inspired by - Japan

Origami inspired tea packaging

Posted by rod - 23.08.2011

Japanese inspired origami packaging design

Japanese inspired origami packaging design Japanese inspired origami packaging design Japanese inspired origami packaging design

I absolutely adore these origami packaging designs but there is something odd about the content: It is Chinese tea. Because of Japan and its well-known origami tradition it seems somewhat natural to associate these designs to Japan. For that reason I think that a false message is being conveyed by using origami figures to sell Chinese tea. Inspecting the packaging closer it looks like they are meant to be for the English speaking market, meaning that most people could think the same way as me.

According to Wikipedia, Zhezhi, or Chinese Paper Folding, is the predecessor of origami. So if this product would be launched in China, I can imagine that the public wouldn’t think of their Japanese neighbours at all.

Branward are the ones who created these beautiful packaging designs for the product called “Long Tea”, manufactured by Next Food. Long Tea’s strategy is ‘based on the creation of a good story, which could be told and retold as many times as necessary’.

What do you think about this peculiar mixture of Japanese origami design and traditional Chinese Tea?

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