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Branding the Abu Dhabi TV Network

Posted by rod - 22.08.2011

Branding the Abu Dhabi TV identityBranding the Abu Dhabi TV identityBranding the Abu Dhabi TV identity

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The Abu Dhabi TV Network has caught the Arabic speaking world since 1969. During its years the network has witnessed tremendous changes to its programs, content and brand identity. In 2008 ADTV re-branded its off and on-screen identities, created by Lambie-Nairn.

“Sometimes it’s all about balance. We recognised that while Abu Dhabi TV’s rebrand should position them at the forefront of the region’s progressive vision, it also needed to respect their cultural heritage and the more traditional section of their audience. Our new identity achieves the ideal balance; uplifting imagery links the past and present to ensure a strong emotional connection, a sparkling diamond represents the region’s multifaceted nature, and rich colour coding creates a flexible, modern, branded channel approach. this global outlook with a local focus proved hugely successful, helping them achieve Top 5 channel stature in the region.”

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1 Comment (add yours?)

Quite Iconic work the branding is amazining

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