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Zambia’s new tourism logo

Posted by rod - 11.07.2011

Zambia tourism logo identity

After 8 weeks and 956 entries to the rebrand Zambia tourism competition a winner was chosen. Michel Scarantino created the new logo which incorporates the famous Zambezi river which tumbles down the Victoria Falls and the Zambian colours, red, black, green and yellow.

As much as I like that he incorporated some Zambian elements I personally think that the logo isn’t thought through and does not stand out next to other tourism identities. The execution is poor and looks like is was slapped together in Paint.

What do you think about the logo?

Finished here? Then have a look at these.

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9 Comments (add yours?)

The concept is appreciated but it needs loads of refinement, yes.

  • From: spookymoo
  • Jul 11, 2011

It has to be one of the worst I have seen for a while. It looks like a child has done it.

  • From: Flo
  • Jul 11, 2011

Welll I think you have to ask some Zambians what they think.

You say that “the logo does not stand out next to other tourism identities” : good point if you want to show your difference. And that’s Zambia has to do : say that it’s somewhere everything is different. Even its logo design !

Personnally, I think it would match if what they wanted is to reflect simplicity and warmth of the country and their inhabitants.

  • From: Colin
  • Jul 11, 2011

@amndne @designorthsouth : All the same. Malta: Tunisia: Pilipinas WHY? #cliché

  • From: KLMircea
  • Jul 12, 2011

It is worst than the one of my country (Romania – the green leaf is from istockphotos :D)

  • From: Ingrid
  • Jul 18, 2011

Yup. What you said. If they want something simple and more unique than those very on point links that Colin pasted, they have to try harder.

  • From: Kato
  • Aug 10, 2011

Hmm… This looks similar to a proposed logo for Philippine tourism, which was criticized for looking too similar to the logo on Poland’s travel website.

Photos of the Philippine and Poland logos may be found in this news article:

  • From: rod
  • Aug 10, 2011

Hi Kato

Thanks for the link. Its funny to see that most tourism logos look the same. WHY???

  • From: Lobo
  • Aug 15, 2011

It looks unfinished, it needs further development, it can hold the simplicity but in a more refined representation.

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