Inspired by - Venezuela
Venezuela tourism logo
Posted by rod - 26.07.2011
A new logo was unveiled to promote tourism in Venezuela. The new logo features the Famous Angel Falls which you may remember from the Disney animation “UP”. The Venezuelan colours, yellow, blue and red were also incorporated. As to the slogan it says “Venezuela: Conocerla es Tu Destino”, which roughly translates as “Venezuela: It’s Your Destiny to Discover It”.
I wish they would of published a few more elements of the rebrand. How does the logo work negative, together with images etc.
What do you think about the new logo?
Finished here? Then have a look at these.
3 Comments (add yours?)
Venezuelan designers are skilled enough to design something better than this logo. The feel of this work is already “old” and the execution is very poor. Conceptually, the author is assuming that everybody can recognize the “Salto Angel” but visitors are not necessary aware of local symbols or places from the cultures they are visiting. It is sad to force the presence of the venezuelan flag colors in that way… I guess the old logo was iconic and strong enough, in some way reassuring. This one lack on personality and for sure it’s not representing a Nation soul.
This reminds me of the Zambia tourism logo.
Another missed opportunity to be honest.