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Inspired by - Canada

The Canadian Olympic Team Brand

Posted by rod - 13.06.2011

The Canadian Olympic Team Brand guidelinesThe Canadian Olympic Team Brand guidelinesThe Canadian Olympic Team Brand guidelinesThe Canadian Olympic Team Brand guidelinesThe Canadian Olympic Team Brand guidelinesThe Canadian Olympic Team Brand guidelinesThe Canadian Olympic Team Brand guidelinesThe Canadian Olympic Team Brand guidelinesThe Canadian Olympic Team Brand guidelines

The Canadian Olympic Team began competing in the modern Olympic Games in the early 1900’s. Over a century of stories, themes, and iconography, influenced this comprehensive rebrand which included brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, brand guidelines and launch video.

The brand strategy was repositioned to focus on the team rather than the committee, and our goal was to deliver a classic sports brand with fresh appeal. In everything we did, we attempted to balance classic versus current aesthetics and themes. In communications, we looked to balance imagery and stories of today’s Olympic heroes with legends from decades past.

From creative brief to research, sketches to final art, writing to production, strategy to guidelines, our small design team delivered on every aspect — Ben Hulse, Greg Durrell, Adam Bognar, and Andrew Simpson. The rebrand video was developed in collaboration with videographer/editor Benjamin Taft, audio production and post-production by Toby Hulse, additional b-roll and editing by Cory Ransom, and was produced and directed by Ben Hulse.

Visit brand.olympic.ca for more information.

 

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2 Comments (add yours?)
  • From: David
  • Jun 15, 2011

Great look back at when Canada hosted it over a year ago. Interesting visual blog!

  • From: rod
  • Jun 15, 2011

Thanks David.
Hope you are going stick a bit around to check out the rest of the Canadian art and design archive and maybe some of the other countries.

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