Inspired by - England
Getting into the head of Twinings Tea
Posted by rod - 23.06.2011
What a fun student project this must have been to redesign the well established Twinings Tea packaging. Most of you most probably picked up at least once in your life a Twinings tea. You may also thought that they look a little conservative. That’s exactly what the three design students from the Portfolio Center in Atlanta, Chris Yoon, Jess Gerjets, Peter Smith thought.
The team wanted get into the heads of Twinings Tea to see if there was any chance of branching out to a younger demographic (young adults, working professionals). Using Twinings most famous tea’s Prince of Wales, Earl Grey and Lady Grey they got inspired by dry British humor and vibrant colours which front the packaging. The concept was to “get into the head” of each character, and so the cylindrical container lifts off, revealing a joke printed on each tea bag.
Do you think these students deserve a 1st?
Finished here? Then have a look at these.
