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Inspired by - Denmark

Visit Denmark tourism identity

Posted by rod - 25.04.2011

Branding Visit DenmarkBranding Visit DenmarkBranding Visit DenmarkBranding Visit Denmark

Scandinavian Designlab had the opportunity to develop the new visual identity for Denmark and VisitDenmark that was created in 2003 and further developed in 2007.

The Solution
The new logo is the focal point of a clear, unique and modern identity. The logo is written in a warm grey, with small letters on a light background, creating an accommodating and corporate look.

The new dynamic and spacious heart-symbol captures both the essence of the organisation, VisitDenmark, and the product, Denmark, in the combination of rational (the flag) and the emotional (the heart) thus becoming the bridge-builder between the two.

The heart-element is a constituent element of the VisitDenmark identity as the focus is on the logotype of the organisation, supported by a strong graphic structure, which is launched from the flag, while the heart-symbol makes up the entire identity for Denmark.

The revision in 2007 included, among other things, an additional colour palette, along with a series of photo-graphical elements.

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