Art and design inspiration from around the world – CreativeRoots

Inspired by - Scotland

Scotlands International Image

Posted by rod - 08.04.2011

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Scottish design agency Leith created these 4 images for Scotland International Image.

“SII wanted to produce a memory stick with interactive content to be handed out at events to help promote Scotland internationally in terms of: what Scotland is, where we have come from and where we are going. The aim was to showcase Scotland as an independent, responsible and creative nation and to make the case for Scotland as a home, a place of work or study, a holiday destination or long-term business investment.

The USBs were handed out at events, conferences and festivals throughout the year. 2009 being the year of Homecoming has allowed further access to a wide international audience of foreign visitors. As well as showcasing Scotland an independent and dynamic nation the piece was designed to drive traffic onto Scotland.org and increase the number of registered users on the site.  For a more high profile audience we developed a miniature whisky tube with the USB fitted inside which we knew would grab their attention.”

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