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PostNL Identity

Posted by rod - 12.04.2011

postnl logopostnl identity

TNT Post changes its brand name to PostNL

Most Europeans most probably have seen a TNT truck cruising around their country every once in a while, likely not giving it more thought than the bright orange letters (TNT). From the 31st of May, TNT Post will continue as an independent mail company under the new name PostNL. The identity will be applied first in the Netherlands, and then abroad.

“Our new name PostNL symbolises the reliability and down to earth approach of our company. This name does justice to our past, something we are very proud of. By the same token we emphasise that we are a true Dutch company, with ambitions that go beyond mail and operations that reach beyond our borders. Our three-sided logo symbolises the heart of our company, with mail, parcels and e-commerce at the core.” via brand new

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