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Inspired by - Australia

Cricket World Cup 2015 logo

Posted by rod - 18.04.2011

Cricket World Cup 2015 Logo

FutureBrand designed the ICC Cricket World Cup 2015 logo which is being hosted in New Zealand and Australia. The brand identity was developed with the two countries’ indigenous cultures in mind.
FutureBrand collaborated with the Jumbana Group and the Maori Tohora to reflect the richness and authenticity of the local cultures. The Maori part of the logo symbolises toughness, pride and tribal culture) and Aboriginal journey tracks (symbolising the spirit of the land).

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