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Branding the Nenets autonomous region

Posted by rod - 30.03.2011

Rebranding the Nenets autonomous regionRebranding the Nenets autonomous regionRebranding the Nenets autonomous regionRebranding the Nenets autonomous regionRebranding the Nenets autonomous regionRebranding the Nenets autonomous regionRebranding the Nenets autonomous regionRebranding the Nenets autonomous region

One of the most outstading projects of Notamedia company is a rebranding for Nenets autonomous region (NAR). This is one of the first examples of a complex area branding in Russia. The concept of a new brand was put in to words “Nenets autonomous region is the North European pantry of Russia”. This definition emphasizes district’s Northen (unlike Komi Republic) and European (unlike Yamal-Nenets Autonomous Region) location and it’s plenty of strategic reserves of mineral resources.

Previously NAR’s symbols lacked the logo; there were only emblem and flag. The concept of a logo that was developed is based on cultural characteristics of the region, key and the most typical trends of its economical activity. The tent represents concern for people’s welfare; the horns of a deer symbolize reindeer breeding, the fish image means fishing and the drop of oil stands for crude oil production.

The icons designed as elements of Nenets traditional folk ornaments. The logo’s shape not only matches ornaments general pattern but also resembles the geografical shape of the region, the horns of the deer and a flying bird at the same time. The identity proved to be dynamic and friendly: these symbols could be easily used to implement any idea within the limits of original style.

The agency has also published a brendbook, which describes the brand concept, the principles of its useage and development strategy.

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