Art and design inspiration from around the world – CreativeRoots

Inspired by - Chile

Banco Central de Chile

Posted by rod - 28.02.2011

Banco Central 2.000 from SMOG.tv on Vimeo.

Banco Central 20.000 from SMOG.tv on Vimeo.

Banco Central 10.000 from SMOG.tv on Vimeo.

Banco Central 5.000 from SMOG.tv on Vimeo.

“Under the most strict security, Smog were commissioned to produce the commercial that announced the release of Chile’s new banknotes. The idea was to travel through various landscapes of Chile, going in from one side of the bill and coming out through the other. So, after passing by Gabriela Mistral receiving the Nobel award, we fly over Miscanti lake in the north end of the country. Then we move over to the Virgen falls, on the other end and finally we come out of the bill while in La Campana National Park. We made 3D models of every place, and ran endless tests to approach the engraving-style of the art in the bill, while at the same time trying that it would not vibrate on the screen… Special attention was set on the music. It had to be “beautiful, contemporary and Chilean” and composed by a well-known Chilean musician. Pedro Piedra’s name came up almost instantly.” Created by Smog

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