Art and design inspiration from around the world – CreativeRoots

Inspired by - Brazil

Rio 2016 Identity

Posted by rod - 04.01.2011

Rio 2016 from Tátil Design de Ideias on Vimeo.

The identity for the 2016 Olympic games in Rio de Janeiro, Brazil embodies a howl list of things, which makes this identity special. People, athletes, unity, nature, Brazil, and Rio are just a few things which hop out. I like the fact that the icon is proportioned to the famous Pão de Açúcar (“Sugarloaf”) mountain and represents the colours of Brazilian flag. If you would like to know more about the design process I recommend you to look at the second video.

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