Art and design inspiration from around the world – CreativeRoots

Inspired by - Arabia

Arabia Luxury Emirati Store Zadina

Posted by rod - 10.12.2010

“Pearlfisher has created the identity and packaging design for Zadina—a new and innovative luxury Emirati store concept masterminded by Al Foah (the largest global producer of dates).

The brief was to create a powerful new brand identity that redefines the rich but old Arabian art and culture but in a contemporary and light way to help successfully establish UAE dates in the global market.
The Pearlfisher team developed an identity and marque for the Zadina brand inspired by opulent Arabic script that echoes the provenance of the brand. The typography uses a rich gold calligraphy with fluid lines. The actual marque, although abstract in appearance, does contain the Arabic word for ‘dates’. This identity has been translated across the packaging for a range of Zadina products from jams and pastries to ice creams with the number of products within the Zadina portfolio continually growing.” via popsop

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