Inspired by - Africa
in Africa business card design
Posted by rod - 15.09.2010
Monique Kneepkens created the business cards for “in Africa” this is what she has got to say about the project.
“I was asked to design new stationery for non for profit organisation ‘In Africa’. For this stationery, I have used traditional African symbols. These symbols are used and recognised in the whole of Africa, and all have different meanings, such as ‘freedom’, ‘iniative’, ‘support’, ‘co-operation’, ‘encouragement’ etc. All meanings that also agree with In Africa’s work and beliefs. Collaboration is one of In Africa’s key principles. To highlight that, I placed the african symbols on the back of the cards, but always 2 halves. Each staff member has a different back design, and only when you put the cards together (when they work together) the symbols become whole.”
Finished here? Then have a look at these.
4 Comments (add yours?)
Slight correction, the symbols aren’t recognized in the “whole” of Africa. Symbols are very culture/tribe specific
Thanks for the input. In which countries are these symbols recognized?
Rod
They are adinkra symbols, originating in Ghana. Glad to see the designer really did her homework.
Hi Randolph checking out the Ghana archive I can see that I have written about the Adinkra symbols before. Thanks for the comment. I’ll add the post to Ghana.