Art and design inspiration from around the world – CreativeRoots

Inspired by - Africa

in Africa business card design

Posted by rod - 15.09.2010

Monique Kneepkens created the business cards for “in Africa” this is what she has got to say about the project.
“I was asked to design new stationery for non for profit organisation ‘In Africa’. For this stationery, I have used traditional African symbols. These symbols are used and recognised in the whole of Africa, and all have different meanings, such as ‘freedom’, ‘iniative’, ‘support’, ‘co-operation’, ‘encouragement’ etc. All meanings that also agree with In Africa’s work and beliefs. Collaboration is one of In Africa’s key principles. To highlight that, I placed the african symbols on the back of the cards, but always 2 halves. Each staff member has a different back design, and only when you put the cards together (when they work together) the symbols become whole.”

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5 Comments (add yours?)
  • From: african
  • Sep 15, 2010

Slight correction, the symbols aren’t recognized in the “whole” of Africa. Symbols are very culture/tribe specific

  • From: rod
  • Sep 16, 2010

Thanks for the input. In which countries are these symbols recognized?


  • From: Randolph
  • Sep 18, 2010

They are adinkra symbols, originating in Ghana. Glad to see the designer really did her homework.

  • From: rod
  • Sep 19, 2010

Hi Randolph checking out the Ghana archive I can see that I have written about the Adinkra symbols before. Thanks for the comment. I’ll add the post to Ghana.

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  • Feb 24, 2016

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