Art and design inspiration from around the world – CreativeRoots

Inspired by - Spain

La Tomatina – Spain

Posted by rod - 23.07.2010

I would love to attend the La Tomatina Festival in Bunol, Spain. More than 45000 people fill up the streets to throw rotten and over ripe tomatoes at the worlds biggest tomato fight at each other. Images via prettycreative, onablindhorse, tampabay, xcitefun

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This La Tomatina poster was recognized in the Dallas Society Visual Communications [DSVC National Show] in 2005. My name is Melinda, I am the designer, and I would like to tell you more about this poster.

Obviously this project was inspired by a festival held annually in Buñol, SPAIN in which participants throw tomatoes at each other for one hour. The festivities begin with the “palo jabón”, similar to a greasy pole. The goal is to climb a greased pole with a ham on top. Once someone has knocked the ham off the pole, the choas officially begins. Truck loads of tomatoes come from Extremadura, where they are grown specifically for events like this. Participants are encouraged to use goggles and gloves. The only rules for this event is that the tomatoes must be crushed before being thrown so no one gets hurt.

The concept behind this poster was inspired from a bullfight I once attended in Madrid, Spain. I began the layout in Illustrator using a photo of a Matador De Toros (killer of bulls) and manipulated it into a silhouette that was recognizable to anyone familiar with bullfiighting. The background was created from real tomato pelts on paper. I actually scanned several pages into Photoshop and adjusted it until it was blood red in color. The actual tomato pelted background in this poster is approximately 12 layers deep to create this look. The only remaining problem to solve was the name and information about the event. Spent days starring at electronic type and nothing communicated LA TOMATINA! But then it occured to me that the type needed to feel “hands on” … just like the event itself. So I created the La Tomatina type by hand, scanned it into Photoshop and discovered that a mustard yellow was the best compliment. I printed a rough draft and hung the poster six feet away. Looking at it from a distance helped me solve the problem for the remaining content. I could visualize the remaing copy right at the Matador’s feet.

This project helped me to grow as a designer. It was rewarding to print it full size and it was validating as a designer to be recognized in a National Show. Thank you for reading my story ~

  • From: rod
  • Apr 01, 2011

Hi Melinda

Thanks thanks for the detailed explanation and well done with the design.


Hi Melinda, I attended the festival in 2010 and the wine and water as well. I’m trying very hard to buy the official poster s for these if you could help in anyway I’d appreciate it so much. Xoxox

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