Inspired by - Italy
Italia
Posted by rod - 15.07.2010
“In building its pitch-winning solution, Landor combined the idea of past and future – reflecting Italy‘s uniqueness as a country unified by passion and friendship but also marked by originality and diversity.
The use of 18th century type for the letter “i” – by renowned Italian printer and publisher Gianbattista Bodoni – evokes the world of classicism and tradition. The shape of the “t” is reminiscent of more modern design: the soft curves suggest movement, happiness, flexibility and fantasy.
The other letters appear in Futura type to express rigor and modernity, while the lower-case style is informal and welcoming. The color black renders the logo concrete, solid and stable. The red dot adds passion, energy and warmth, and together with the green “t,” completes the tri-color scheme making the reference to Italy irrefutable.
The iconology and originality of the two letters combined to create “it,” lay groundwork for not only a logo, but also an intriguing and sustainable communication campaign, especially in an international context.”
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2 Comments (add yours?)
In Italy we are ashamed of this logo…
Sorry world!
Never seen so many type and graphic crimes like the ones in this logo.