Art and design inspiration from around the world – CreativeRoots

Inspired by - Central America

Mexican Bohemia Beer

Posted by rod - 18.06.2010

The Mexican Bohemia Beer was recently redesigned by the international design agency Design Bridge. An ever growing demand for Super Premium beers meant that Bohemia had to reposition its brand.

“Bohemia” is a historical region in central Europe, stretching across two-thirds of the Czech Republic today. Design Bridge created a typeface called Bohemia Bastarda ‘to reflect the Czech influence in Bohemia’s heritage’.

The Bohemia icon portrays Cuauhtemoc, the last Aztec emperor wearing his eagle head outfit. The Nahua-speaking Aztecs dominated the Valley of Mexico in the fifteenth and sixteenth centuries, hence the link to Mexico.
via popsop

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2 Comments (add yours?)
  • From: Joni
  • Dec 30, 2016

אהייה ביוני בת 62 ובבית הספר בו אני עובדת עוברים בשנת תשע לאופק חדש. אני מאוד מתלבטת אם להישאר או לפרוש . כי הרי חלק ×—”×Òמולמ™Ã— יילקח ממני, אעבוד הרבה יותר וכד’.×¥ אשמח לשמוע את דעתך. מדוע איננו יכולים לראות בדיוק, אבל בדיוק, מה יהיו תנאינו?

IMHO you’ve got the right answer!

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