Explore Central America, Mexico
Inspired by - Central America
Mexican Bohemia Beer
Posted by rod - 18.06.2010The Mexican Bohemia Beer was recently redesigned by the international design agency Design Bridge. An ever growing demand for Super Premium beers meant that Bohemia had to reposition its brand.
“Bohemia” is a historical region in central Europe, stretching across two-thirds of the Czech Republic today. Design Bridge created a typeface called Bohemia Bastarda ‘to reflect the Czech influence in Bohemia’s heritage’.
The Bohemia icon portrays Cuauhtemoc, the last Aztec emperor wearing his eagle head outfit. The Nahua-speaking Aztecs dominated the Valley of Mexico in the fifteenth and sixteenth centuries, hence the link to Mexico.
via popsop




