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Inspired by - Ireland

Branding Aerlingus

Posted by rod - 08.04.2010

“The new Aer Lingus marketing identity mark was unveiled at the airline’s announcement of results this week. Designed by BFK, this new mark replaces the earlier aerlingus.com identity that has been successfully used in Ireland and the UK since 2003 to drive business to their website. Our design challenge was to develop a new aerlingus.com mark to deliver more synergy with their corporate identity mark. Our solution, with custom letterforms and enhanced shamrock, successfully achieves this and will now become the focal point for coordinated marketing communications across all markets, including continental Europe and the United States. It will continue to be used alongside the Aer Lingus corporate identity mark.” images via vccp, BFK, and aviationandmarineusa


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