Art and design inspiration from around the world – CreativeRoots

Inspired by - Philippines

Revisiting the history of The Philippines

Posted by rod - 15.03.2010

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The novels Noli Me Tangere and El Filibusterismo turned the author into a national hero and The Philippines into Asia’s first democratic republic. Filipions are required to read these books in school, but after they graduate these important books in the country’s history are forgotten.

The campaign created by BBDO Guerrero/Proximity aims o make these books relevant to students and to modern Filipinos. It was designed in the style of letras y figuras – an art form popular in the nineteenth-century Philippines – draw on the similarities between the country as a colony of Spain and as a nation in today’s world. Client: GP Inc. via campaignbrief.com

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