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Inspired by - Poland

UEFA Euro 2012 logo – Poland & Ukraine

Posted by rod - 15.12.2009

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The logo shows the stalk of a flower with three branches. A ball is depicted around the central flower, with the left flower being red and white (the colors of Poland’s flag) and the right flower being yellow and blue (the colors of Ukraine’s flag).

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UEFA Euro 2012 logo – Poland & Ukraine via logodesignlove.com

Visual identity
The purpose of the logo is to give UEFA EURO 2012 a personality of its own, with the visual identity to be applied across a range of promotional applications from tickets to web banners. The objective is to help promote the tournament one of the world’s biggest sporting events by providing an easily recognisable identity with a flavour of the host nations. The logo takes its visual lead from wycinanka, the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.

EURO bloom
The bloom logo has a flower representing each of the co-host nations and a central ball symbolising the emotion and passion of the competition, while the stem denotes the structural aspect of the competition, UEFA and European football. Nature has inspired other features of the visual identity, with woodland green, sun yellow, aqua blue, sky blue and blackberry purple being the crucial tones of the palette of colours to figure in official tournament branding.

Uniting ethos
The event slogan, meanwhile, is Creating History Together’. The staging of the UEFA European Championship finals in Poland and Ukraine, a first for Central and Eastern Europe, will have a place in the history books, with everyone involved in UEFA EURO 2012 organisers, host countries, host cities, players and fans – contributing to another exciting chapter of European football.

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